Website Marketing Strategies

The right strategy begins with a combination of research and analysis. Whichever website ranks #1 for your chosen keywords shows you exactly what is required for your website to gain more relevant traffic.

It is not about reinventing the wheel

With this knowledge it is possible to begin the process of planning. The next stage is to narrow the gap between your own website and that of the more successful competition. Although many SEO companies look to back links and Social media links as a way of driving traffic and improving a website organic search listings this is often an error.

The real problems can always be found within the website itself. Here is where the main thrust of our strategies focus. Exactly what components make up your strategy depend on a number of factors however listed below are the common elements that make up an umbrella solution for your online marketing.

  • Determine the measurable goals of our strategy
  • Determining schedules and time lines
  • Determining target audience
  • Determining traffic sources: Google, Facebook et al.
  • Implementing content strategies aimed at a host of keywords, broken down into levels of importance
  • Improve on information delivery
  • On site optimisation and tie in for new sections
  • Back links to support new content or site sections
  • Conversion optimisation
  • Analysis of site stats
  • PPC


New YouTube Video SEO

Many people don’t yet realise the marketing power of YouTube. From product testimonials to service explanation videos, YouTube offers a great way to get your brand in front of potential clients.

Maybe you have a video for your business already but aren’t sure how to get people watching it? Or perhaps you need some help in getting a video review put together? This is a low cost but effective way of finding new business and we can help you get started.

After that, we’ll actively promote your video and often push it on to page 1 of Video search results. With more than a billion videos watched a month, perhaps it’s time to consider YouTube Video SEO?


Penguin Updates

What happened? So on the 4th of October google released their fifth installment of their penguin algorithm, designed to combat web spam. 1000′s of webmasters were affected, including real, small businesses not doing any link building, right down the food chain to those engaged in aggressive or even blackhat link building tactics. We have the unique vantage point of having a birds eye view of what’s happening, since we manage 100s of SEO campaigns and track 1000s of keywords and we’re going to share our findings in this post...

SEO Costs

t’s pretty easy to put a price on your own SEO services. You’ve got the cost of article writing, the cost of syndication etc (assuming you don’t do all these tasks yourself).

But what about the cost of search? By that I mean the cost of providing a search engine service for us to use. Well there are some interesting facts and figures here and you might be even more surprised to learn that there’s more to Google’s own algo updates than meets the eye.   Let’s start with Googleplex, that 47,000 square meters of sprawling set of offices.


Social Media

Find us on Facebook


Parallel House, 32 Surrey Rd, Guildford, Surrey, GU1 2AB, UK 01483 523333

| Terms of Use

| Privacy

| Complaints

| Cookies